Purpose of this project: TThe goal of this project is to evaluate ability to utilize understanding of interaction design as well as the design knowledge and abilities developed to create a user experience that is intuitive and interactions that are effective.

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Africology’s is running a promotional campaign and an online competition. The problem is that this campaign (microsite) needs some fixing. The website must promote the contest, entice people to participate, and offer a simple, user-friendly interface to make entry as simple as feasible.


Create a competition online using Africology’s visual design elements. Africology’s call to action is “Capturing the intelligence of nature” or this can also be seen as their slogan. Whereas for the microsite of the competitions call to action relates to Africology’s because it is “capture that win”. With this the users will come back and purchase more products and participate more.

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Skills Used

Skills obtain: the ability to make use of little to almost none element, communication, creative thinking, storytelling ability, consistency and problem solving